Updated Google SEO Guide basic 2019

What is SEO? 

Keyword Research : Google Seo Guide Basic

Ideally, it’s best to do your keyword research before you start writing content. This lets you know which keywords to focus on in your content. It’s best to use a mixture of broad and long-tail keywords.

On-Page Optimization : uide Basic

After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy.

Place your most valuable keywords in:

  • Body of the text. No brainer, right? Remember not to just use the same keywords over and over again. Add in modifiers (ex. “best”, “top”)and long-tails.
  • Title. Having the keyword in your title will improve your CTR from the SERP. (See our title tag guide for more help with writing SEO-friendly titles.)
  • Subheads. Subheadings/H2 headings are valuable spots for Google SEO keywords.

Your work is not over yet! Don’t forget to add Google SEO keywords into the:

  • Meta title: The meta title appears in search engine results. Use some solid keyword here.
  • Meta description: This description appears below your link in Google. Write an engaging meta description that includes relevant keywords to boost your click-through rate.
  • Image file names/ALT attributes: First of all, include pictures in your Google SEO content! Pictures are attractive and appealing for readers, and Google also likes them. Use the keyword in the file names (e.g., how-to-catch-fish.jpg). Also use the ALT attribute to tell search engines and users what the picture is with a keyword.
  • Anchor text: Link to your new page from several other pages on your site, using your keyword as the anchor text. This makes it easy for Google crawlers to find and rank your page.

Google SEO Guide to Link Building and Content Promotion

Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. These activities are known as “off-page SEO.”

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admin July 21, 2019 0 Comments

How To Do Keyword Mapping

what is keyword mapping?

Keyword mapping is the process of assigning keywords – discovered during your keyword research – to specific pages on a website based on their searcher intent.
Based on your mapping process you are able to then make specific on-page optimizations or recommendations to help make the page become more relevant to the mapped keywords.
What does a keyword mapping document typically look like?
I can’t speak on what everyone uses, but typically a mapping and optimization document is a spreadsheet where the rows indicate pages on the website and the columns contain the values of different meta-data, for example column one might be URL slug, then mapped keywords, they optimized page title and so on.
Why should you go through the keyword mapping process at all?
I like to break this down into two reasons.
#1 – Everyone has visibility on what keywords are a priority for any given page.
This is particularly important if you’re doing on-going content creation or content marketing where you have a lot of opportunity to internally link and reference other content. These mapped keywords on your core service pages or even other blog posts can guide what anchors to use when linking internally.
#2 – It avoids duplicate content
Again, if you’re consistently publishing content, it’s easy to forget what was published a year ago, or even a couple months ago and decide to write something very similar to what was already created.
In this case, if you have a similar idea it’s possible that it might be better to refresh an existing post that talks about the same topic – making it more of an authority on that subject matter.
Now that we’ve covered the why and understand what a keyword mapping document looks like, I want talk about three considerations to take when doing the actual mapping of the keywords, or in other words, how do we map keywords to our website.
#1 – the first consideration is to look at keywords based on their searcher intent.
It used to be common practise to see very similar keywords mapped to different pages. For example, you may have seen a keyword like Cleveland home builder mapped to a website’s homepage, but then the keyword home builder in Cleveland might have been mapped to a separate service or about page.
While this used to be common practise, it just doesn’t cut it anymore and ends up leading to duplicate content, thin content, or just content that focuses on the search engine and not the user.
Today, we want to group our keywords based on the intent of the searcher searching for them. So it’s safe to assume that someone looking for Cleveland home builders and home builders in Cleveland has the same intent behind each of those searches – they are looking for a company that builds homes in Cleveland.
#2 – the next consideration is what Google is already returning in the search engine.
We talked about this last week so I won’t get into too much detail, but I like to do just a quick Google search for each of the keyword groups I’m targeting and see what they are currently returning in the top results.
If the page that I want to map these keywords to doesn’t look or feel like anything Google’s returning in the top results, I either need to change where I’m mapping them, or revisit the content of the page.
#3 – the third and final consideration to take is to look at the type of keyword.
We talked about keyword types in the first video this month, but you’ll likely want to have similar keyword types mapped together.
For example, a category page on an e-commerce website might target transactional keywords, where a blog post might target informational keywords.
I think I’ll wrap things up here for now, as a parting piece of advice and something I heard from my first mentor in this space – multiple keywords can be mapped to a single page, but a single keyword shouldn’t be mapped to multiple pages.

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admin June 28, 2019 0 Comments

Top 4 Reasons Your Visitors Website Not Converting

What about the conversion rate!

Definition: The conversion rate is the percentage of users who take a desired action. The archetypical example of conversion rate is the percentage of website visitors who buy something on the site. Trying to improve your website conversion rate? You have trafic but they are leaving without converting?

Why is your traffic not converting? Here are the top 4 reasons why your visitors Website not converting.

1. Build the website trust / branding trust

Most visitors look for popular brands before purchasing a product or services online.  Just like any relationships, you will need to build trust between your visitors and the brand. Return customers have a certain degree of trust based on their previous experience on your website.

How about first-timers?

There are techniques on what you can do to improve your credibility. Listing customer reviews and affiliation, and including photos or videos of customers using your product will improve the trust towards your brand.

2. Guarantee or fall-back option

Have you received a parcel just to realize that it is broken and felt disappointed that there is no return policy in place? Avoid the same incident happening to your clients.

Always have a safety net for assurance, and to enhance conversion. Little things such as money back guarantee or 14 days refund policy will make a whole lot of difference and enhance conversion.

 

 

3. Testing your website contents

One thing is for sure, a creative website does not mean that it will have the highest conversion rate. That being said, visitors want your website to be filled with insightful data or information with a good value proposition. Always stay focused on what message you want to get across to your visitors on the website. Don’t overload them with information, but instead zoom into the products or services which are ‘best selling’ so you have a higher success rate.


We need to also be consistently testing the contents on our website. Best practices can be used as a guide but they are not the best solution for your business as every business is different.

Use simple words which can be easily understood, and continuously test your website contents. Now, there are many tools which can help you to test the different dimensions of your website, such as NexODN and Hotjar.  

All set to increase your conversion rate? Bring it on!

4. You’re focused on design, not goals

A pretty site with the latest features can be good for appearances, but if it doesn’t help your visitors research or purchase, then it’s serving your company and not your customer. Websites have been the domain of designers and other creatives for a long time. But that’s not enough.

To compete today, you need to be laser-focused on discovering and aligning your website to the goals of your consumers. If you don’t they’ll find someone else who will. Following the latest design trends won’t get you very far. Following your customers’ goals will.

The website carousel is a great example of a popular feature which, unfortunately, the data shows to be ineffective. Popular with web designers – not popular with users:

Start now with our web design and SEO Package click here

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admin June 8, 2019 0 Comments

Popular Tools Used for Website Design

To successfully create an impressive combination of all these, designers must professional Website designer must know presentation, graphics, animations, page layouts, and also front end coding. to master all that designer must master the tools

Tools Used for Website Design

There are numerous website design tools that serve entirely different purposes. In this collection of web design tools, you’ll find a range of apps and services that aim to simplify and speed up the way you work.

  • Adobe Photoshop:
    Adobe Photoshop is always the first choice for creating innovative web page layouts. It is also used for banner creation and smooth editing of images.

  • Adobe Illustrator: 
    Also a member of the Adobe family, Illustrator is widely used for the creation and flawless editing of vector-based images and graphics.

  • Image Optimizer:
    Images go through several stages, such as resizing, compressing or even optimizing, for them to be integrated smoothly with the website design. Designers do this with the help of an image optimizer. This tool is ideal for png, gif and jpg files as well. It is also used for converting image types.

  • Media Cleaner: 
    This tool is widely used to stream video with optimum quality in a very short time.

  • Corel Draw:
    Most of the logos that you come across on the World Wide Web have been created using Corel Draw.

  • Adobe Fireworks: 
    Many designers use this designing tool for editing vector graphics.

With so many tools available, designers have to be on their toes to learn and implement them to offers innovative and unique solutions to their clients. Most website design companies mention on their website the tools that their designers have expertise in. If this is not the case, you can ask the company about the types of tools it uses before assigning it your task. Novus Digital is working with the most professional tool on the market, so contact us today and let yourself be in good hands.

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admin May 11, 2019 0 Comments
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